Social media has evolved into a new common ground for people of all ages. It's every marketer's dream come true: it provides unrestricted access to such a large pool of potential clients for any product.
As a result, most marketers are currently utilizing social media in their work.
Many local businesses in the Twin Cities make the mistake of thinking that social media is solely for huge brands with hundreds of thousands of dollars to spend. On the other hand, small businesses can use social media platforms to grow and engage with a close-knit community of current and potential customers.
Minnesota small businesses should engage with customers on social media as part of their marketing plan. Using social media to boost brand awareness, expand your consumer base, and communicate with current customers can help you grow your business.
In fact, according to a 2016 report by Social Media Examiner, 90 percent of marketers believe social media is critical to their brand. Eighty-two percent of those who took part in the study worked for companies with less than 100 employees.
Small businesses and startups can benefit from social media marketing in three ways:
1. Brand Awareness: TV, radio, magazines, and other traditional media platforms have a disadvantage in social media. Social media is an excellent advertising tool without paying for the extra services. You keep your followers up-to-date on specials, sales, new goods, or even industry news. Customers can see what you have to offer if you post images.
You can quickly and cost-effectively disseminate information about your company using social media, and your message could potentially reach millions of people.
2. Increasing Site Traffic: You can easily use social media to direct traffic to your private platforms if you have a website where you host your products and services. This can help you increase the number and quality of your inbound traffic. You won't have to rely exclusively on SEO and Google Search to be found.
3. Selling Products And Services: You can also use social media to sell your products actively. You can easily target your target demographic and get your content in front of their eyes with the extra functionality of retargeting advertisements supplied by platforms like Facebook and Instagram.
American Express created Small Business Saturday (SBS) in 2010 to encourage small companies around the country. If you're unfamiliar with Small Business Saturday, it's a shopping holiday designed to encourage people to spend locally. SBS happens on the Saturday following Thanksgiving.
Small companies can benefit from American Express's nationwide social media marketing on Small Business Saturday. American Express takes significant efforts to publicize the day and encourage people to patronize small businesses.
In addition to everything described above, you may use additional strategic and innovative strategies in your approach to social media marketing as a small business or startup.
Need help with your social media marketing strategy? Let's get started!
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