As a small business owner, you're always seeking fresh approaches to raise awareness of your brand among prospective clients. If you haven't done so before, using social media for business is a fantastic method to interact with your present clientele and draw in new ones.
Small businesses have an advantage over large corporations using social media marketing methods. Running a business for any entrepreneur can be rough, especially when you run into unforeseen business problems - insert the global COVID-19 pandemic.
Protecting your small business to remain open during the crisis may come with many challenges, but I wouldn't push away social media that quickly if you want to increase sales.
Here are five reasons why social media marketing is essential:
1. increased brand awareness.
What do we mean by this? Brand Awareness is a marketing term that describes consumer recognition of a product by its name. Why should you care? Today, social media is one of the most cost-efficient marketing methods used. Facebook is one of the OG social media platforms. How common? -500 million people use Facebook Stories daily -Facebook users spend 34 minutes per day using the platform -42% of businesses on Facebook are based in the suburbs
Every company, large or small, is aware of its importance to the success of its digital marketing operations because of its vast user base.
2. seo.
Social media plays a significant role in helping small businesses get their content in front of a larger audience. Even though social media content does not directly impact search rankings, it does affect increased online visibility and traffic to your site. How? - increase brand recognition - enhance brand reputation - boost local search engine optimization (SEO)
A study by CognitiveSEO showed some fascinating results. They found an ambiguous relationship between social shares and SEO after examining 23 million social media shares on a few specific networks. Google and other search engines rank your website based on the shares, likes, and comments you receive on your postings.
3. increase sales.
Here is what you should know. Social Media is an Investment. An investment to connect and build relationships. Social engagement is a powerful marketing tactic to get more sales and leads in real-time. Social selling is the new sales model.
The New Sales Model : Social Network + Educating + Engaging = Social Sales
4. it's the way of the future.
Social media platforms are gaining popularity steadily. Of the 4.66 billion individuals on the earth who have access to the internet, they use social networks, or more than 80% of them. And an increase in this share is predicted!
An estimated 3 billion people will have access to mobile phones. How we consume content constantly changes, and social media is not going anywhere soon.
5. increases your customer base.
Are you finding ways to increase your customer base? Did you know Facebook users have an average of 229 friends? When creating new content, launching a new product, or running a new campaign, you must remember to share it across social media.
How big of an impact these customers have on your company is clear to see. Therefore, you'll want to take advantage of any chance to keep them around. Maintaining a presence on various social media sites and constantly engaging your audience are the best ways to do this.
There is no easier way to grow your customer base than by providing value.
We understand the current pandemic affects many local businesses; we don't want you to get frustrated and abandon all social platforms - we want to help! Are you doing what it takes to drive local success? Fill out our contact form, and let's get started today!
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