Social media marketing can increase brand exposure and attract new customers in the Twin Cities. Ensure your social media profiles are set up correctly to keep your brand consistent across platforms; we provide an in-depth guide to crafting your Facebook and Instagram page.
Creating profiles for your company's social media platforms can be challenging because each site has its personality and profile criteria.
Setting up your company profiles on Facebook and Instagram is outlined below. It will assist you in preparing the necessary information and materials ahead of time so that your company or brand remains consistent across all your social media platforms.
How to Create a Profile for Your Facebook Page
Facebook Pages allow you to promote your business. It's important not to mix up your personal and page profiles because it's against Facebook's rules to use your profile for business.
If you've already made the error of utilizing your profile for business, you can rectify the situation by switching to a business page. Here's everything you'll need to get your Facebook profile up and running:
Page name
Location
Hours of operation
Type of business
Summary of your business.
Make a CTA (Call to Action)
A call to action or a CTA is a written directive used in marketing campaigns that helps encourage website visitors to take the desired action. Facebook makes it easy for your to have a call-to-action on your page. When visitors arrive on your page, what action do you want them to take?
Depending on your CTA, visitors who click on the button can be taken to your site, call you, or sign up for any newsletter options you have. You might need to create a different ad from your page to achieve another objective.
Verify your page
A Facebook verification checkmark adds credibility to business pages and clarifies which Pages are authentic and which are fake or maintained by fans. Verify your Facebook page to boost your credibility and improve your search rankings. Getting a verification badge for your business page is simple and quick. If you'd like to learn more about putting up your company profile, Facebook offers free training courses.
Setting up your Instagram profile
Ensure your Facebook business page is set up correctly before you set up Instagram for your company. Because Facebook owns Instagram, you build your Instagram business account profile on the same platform.
Create a business account profile first, then convert it to a business page. This is a crucial step because it allows you to do the following:
Enter your company's phone number, email address, and physical address.
Add a "contact" button to your page so customers can get in touch with you.
Get access to the Insights for your page.
Visit the Instagram Business Blog for valuable videos, tips, and ideas on how to fill out your profile and promote your business on Instagram.
Are you doing what it takes to drive local success in the Twin Cities? Whether in Burnsville, Savage, Eden Prairie, Bloomington, Maple Grove, or anywhere along highway 494, we want to help you! Please fill out our contact form, and let's get started today!
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