Facebook today introduced a new set of comment moderation and support tools to assist creators in getting the most out of its platform as part of a more significant effort to win over more creators.
A new live chat option for people locked out of their accounts is also a huge plus for regular users.
Here's what Facebook is up to.
Spam comments and other distractions can derail or distract authors from managing their community interaction, which is critical in boosting response. As a result, Facebook is introducing some new tools to assist you in managing your post comments.
The most significant update is a new, streamlined option to hide comments in-stream. Take a look at the image below to get an idea.
For a long time, Business Pages on desktop could conceal comments. Still, creator Pages haven't, and the capability hasn't been available in the new Pages experience until now (which is why it may have disappeared from your Page).
Only the commentor and their connections can see it when you remove a comment, but Page admins can see all hidden comments on any post by selecting 'Hidden by this Page' from the comments drop-down on any post.
Facebook is also testing the new Moderation Assist for groups, which automatically moderates comments on your posts based on your criteria and terms (i.e., no comments with linoleum).
Facebook is also adding more blocking controls to ensure that you can block problematic users, any future accounts that they create, and new keyword blocking options, including the ability to automatically hide comments with variations of words that use numbers, symbols, or different spellings.
The true story of the day, though, is most likely the advent of live chat support for specific difficulties.
According to Facebook:
"We've started a modest test to provide live chat assistance for English-speaking artists in the United States who don't already have a Meta relationship manager assigned to them to help them with queries about Facebook or Instagram." When connected with Facebook, creators can visit a specialized creator support portal. Then, they can use the live chat option to ask a support representative questions about anything from the status of a payout to inquiries about a new feature like Reels."
So, producers get personalized, in-person assistance, but what about normal users?
"On the Facebook App, we've started testing live chat service for some English-speaking users around the world, including artists who have been locked out of their accounts," says the company.
It's important to note that this is only for users who have been locked out of their accounts. Still, it's one of the most common complaints among Facebook users. The inability to communicate with a live person or even send an email to a contact address causes significant angst for those who believe they've been unfairly locked out of its apps.
We'll have to wait and see how effective this new approach is in resolving such difficulties (many people are legitimately locked out, even if they're unsure why). Still, it's an intriguing test that could help Facebook address a common customer complaint.
Facebook is also experimenting with a new 'Safety School' project to assist users in better controlling their time spent in its apps.
While many teachers and schools are working to overcome this gap, and platforms themselves have numerous efforts in place, digital literacy remains a critical need that requires more attention.
It's encouraging to see Facebook attempting to drive the agenda forward, with the hopes of encouraging more people to participate in such courses and information sessions.
These are the latest aspects in Facebook's more extensive effort to win over creators and get them to post more on Facebook and Instagram over the holiday season and beyond, as previously mentioned. Its campaign to reclaim youthful users, mainly TikTok, continues that push. If it can create a more egalitarian, beneficial, and positive environment for producers, many of them may reconsider their alternatives and migrate their audiences to Facebook instead.
Over the holiday break, Facebook will hope that these new possibilities stimulate more interest, while it's improved monetization and reach could also be a significant draw.
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